Quote:
Originally Posted by troutman
5. Radio still rules.
And it pays. Morgan Stanley figures that terrestrial broadcast radio accounted for 44% of total U.S. music industry revenue last year, easily topping No. 2 live music (26%) and satellite radio subscription (10%).
It may not always be that way–the report figures revenue growth for broadcast will decline by 1.4% annually over the next five years, while digital streaming advertising will soar at a 22.1% rate–but radio isn’t going anywhere anytime soon.
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I wonder if radio is a victory for the artists, or just the record companies.
One of my favourite musicians, Devin townsend, recently wrote a song with the production team that typically works with Nickelback, American Idol, etc. He ended up being disgusted with the song and vows not to release it, but what's interesting is that even though the song exactly fits the mold of commercial rock, he would still have to pay another $50k just to get radio play. So we can roughly estimate that it takes an upfront investment of +$100k to get a rock song on the radio:
http://www.decibelmagazine.com/featu...erview-part-3/