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troutman · 01-27-2015, 01:20 PM

Truth In Numbers: Six Music Industry Takeaways From Year-End Data

http://www.forbes.com/sites/zackomal...year-end-data/

1. More people are consuming music than ever before
2. Digital downloads are dying
3. The album will live on–in vinyl
4. Rock isn’t as dead as one might think
5. Radio still rules
6. Brands and bands are growing closer

5. Radio still rules.

There are 320 million people in the United States, and at the end of 2014, 298 million of them were active listeners of AM/FM radio , according to Morgan Stanley’s report. That’s more than double the total of Pandora (79 million), SiriusXM (27 million) and Spotify (14 million)–combined.

And it pays. Morgan Stanley figures that terrestrial broadcast radio accounted for 44% of total U.S. music industry revenue last year, easily topping No. 2 live music (26%) and satellite radio subscription (10%).

It may not always be that way–the report figures revenue growth for broadcast will decline by 1.4% annually over the next five years, while digital streaming advertising will soar at a 22.1% rate–but radio isn’t going anywhere anytime soon.

01-27-2015, 01:20 PM	#49
troutman Unfrozen Caveman Lawyer Join Date: Oct 2002 Location: Crowsnest Pass Exp:	Truth In Numbers: Six Music Industry Takeaways From Year-End Data http://www.forbes.com/sites/zackomal...year-end-data/ 1. More people are consuming music than ever before 2. Digital downloads are dying 3. The album will live on–in vinyl 4. Rock isn’t as dead as one might think 5. Radio still rules 6. Brands and bands are growing closer 5. Radio still rules. There are 320 million people in the United States, and at the end of 2014, 298 million of them were active listeners of AM/FM radio , according to Morgan Stanley’s report. That’s more than double the total of Pandora (79 million), SiriusXM (27 million) and Spotify (14 million)–combined. And it pays. Morgan Stanley figures that terrestrial broadcast radio accounted for 44% of total U.S. music industry revenue last year, easily topping No. 2 live music (26%) and satellite radio subscription (10%). It may not always be that way–the report figures revenue growth for broadcast will decline by 1.4% annually over the next five years, while digital streaming advertising will soar at a 22.1% rate–but radio isn’t going anywhere anytime soon.