Quote:
Originally Posted by Resolute 14
Other American retailers have succeeded. i.e.: Walmart.
Target came in thinking the Target brand would sell Target. It didn't. They were understocked, overpriced, and little different than Zellers.
Did they seriously think "Like Walmart, but worse in every way" was going to appeal?
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It was arrogance. They thought believed in their brand so much they thought that would be enough. You just can't poach that much talent and expect the supply chain to be the same. It doesn't work