I'm sure he's been approached by companies (most likely Flames too) wanting to work with him already, they wanted to use 'Johnny Hockey' in their marketing, asked if it was trademarked to protect their own butts, and this is a response to that. When you hear broadcasters and former Flames say they go out of their way to watch Calgary games specifically because of him you know he has something to offer and the money will soon flow.
He's got a great story. The underdog since he was young and is now in the big leagues. He comes from a decent family, works hard, and seems to be humble and appreciative for everything. From what we've seen so far he's going to be around for awhile and will no doubt be a marketing boon for the NHL, the Flames, and the city in general. He may as well make some money too because everyone else is going to want to.
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