I LOVE IT! I'm sure some conservative old farts in very loud suits will object, but I think it's cool. It's his name - he came by it organically.
And... it's a great phrase... 'Johnny Hockey' - it has a great ring to it and could be an awesome brand name if done properly. I could see peewees in 20 years all sporting Johnny Hockey logos on their helmets.
Good for him!
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