Quote:
Originally Posted by nik-
Does anyone at Molson realize how flat these "feel good story" commercials fall?
Last year they had the one with the three ######s where one of them moved to Indonesia and he was trying to teach people to play hockey. And this year they have the one with his dad, which is more interesting, but they keep playing the version that doesn't explain the USSR crumbling and no hockey funding in Estonia which makes it make much more sense. It's just "My dad moved us to Canada so I could play hockey" ... uhh what?
God damn terrible marketing team.
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yeah it's horrible.
Nobody moves to Canada so their kids can play hockey.