Quote:
Originally Posted by Cleveland Steam Whistle
Not necessarily in this example. If MGM or one of the other casino conglomarates owned the club the business model is completely changed. The most valuable thing one of MGM's Hockey Ticket holders can do that night is actually skip the game, and head onto the casino floor, while also feeling really good that the MGM gave them free tickets to a hockey game, even if they didn't end up using it.
There is no where a casino would rather have a patron than on the casino floor. The same applies when they give out tickets to any other show. The whole point is to make the customer feel valued, whether they use the ticket or not. Now obviously, there is some balance of if no one uses the tickets, then how much client satisfaction or extra business is being driven by comping the tickets, and therefore how much goodwill is being generated for MGM by the give away that translates into more money spent in their casino.
But don't fool yourself, this is not the typical fill the building with paid tickets and have the fans spend as much money as possible at the concessions business model that it is in the rest of the NHL, this is definitely a: can we use "NHL hockey" to attract, keep or make our casino customers happy model so that they spend as much money at our casino business model.
|
Yes. I went to Paul McCartney at the MGM. Chatted with the older couple next to us. They'd been comped their tickets by the hotel. Sure enough, they left a fantastic concert half way through. Gotta go earn the next comps.