Quote:
Originally Posted by Joborule
Hockey Night in Canada will always remain since it's an NHL property. But Once the four year deal with CBC is done, I could see Rogers not renewing it and have it be a full on Rogers Sportsnet brand. They will be working over the next few years to shift the identity of the brand over from CBC's legacy to their own.
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I believe that CBC owns the HNiC brand, not the NHL. They are just licensing it to Rogers as part of the deal.