prepare for cluttered jerseys covered in ads
http://www.sportsbusinessdaily.com/D...n-Collins.aspx
Quote:
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Collins said that jersey sponsorship is both “coming and happening,” and noted that jersey branding by manufacturers is already a form of jersey sponsorship. He also noted that the league is continuing to test digital replacement technology for board advertisements, as written about in this week’s SportsBusiness Journal.
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also some stuff on the world cup, olympics and outdoor games