The owners were pitched the idea to become the worst team in the league and they thought it sounded like a good idea. The GM thought it would do wonders for his career. He then told all his players and coaches to purposely loose because it would also benefit their careers. Basically the entire organization was in on it yet no one has come forward and said anything. And why would they? Look how much they all benefited from this. The organization is entirely corrupt from top to bottom to carry out this master plan and not one person leaked any of this. It seems reasonable I guess.
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