Quote:
Originally Posted by FireFly
I don't think there's anything wrong with using attractive people to sell products. But bearing in mind that attractive doesn't mean stick thin with large breasts and blonde hair; it's different to everyone. What exactly are the Fire and Ice girls selling? the shovels they use? Actually, I believe that they are sponsored (including their costumes) but for the life of me, I can't remember by whom.
That also doesn't mean we think they're worth more. In fact, I would say as a society and an audience, we are devaluing them. The F&I girls make a pittance. Do you suppose they are worth more or less than the people in the lower bowl? Models can certainly make a lot of money but does anyone care what they say?
This is what's sexist about it. We let the men talk about the products that are on sale in FanAttic while the ladies run up the steps and throw things and keep quiet. The women are there to be seen and not heard.
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But to what purpose do we need everyone to be heard?
It's not really a job that requires someone to be heard. What the female or male ice cleaners have to say is not important, nor is what the zamboni driver says. That's not part of their job. And their verbal expression has no bearing on if the job is/isn't sexist.
Nothing about this situation is sexist. At WORST it's exploitive. But that's it. Exploiting sexuality isn't the same as sexism. It's the same issue as the YLYL, it in itself wasn't sexist, but it may have encouraged sexist behaviour.
There are plenty of women who work a variety of jobs at the Saddledome, so the idea that men get the talking jobs and women get the silent jobs so we can just ogle them without having to hear them is way off base. For almost every front of the line job at the Saddledome, I've seen both women and men perform them.