It's been quite a while since I logged in but...somewhere in the "my/your account" area there are referral codes - if you get a friend to sign up/use that code, you get X amount of money applied to your account ($40??) which you can use to discount another order. So say you give that code out here, and 8 people use it, you get $40 credit per person. Something like that anyway. Poke around your account, there should be something there.
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