Quote:
Originally Posted by Jay Random
Accurate is not the same as applicable. The methodology used to translate from 'people who did hockey-related searches on Google' to 'people who will shell out actual cash for NHL tickets', shall we say, could use some elucidation.
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True, but it's not a bad estimate. Certainly a well designed poll or something would be better, I'm simply pointing out that search data is used a lot and often helpful. I'd say it's the best data we likely have