The thing is- once this went viral all the guy had to do was go to the media, apologize, say he wishes he could take it back, or give her something to compensate her for her trouble. Explain that he is working a minimum wage job (or some other sob story) and offer her a small token of his sincerity with a Tim Horton's gift card. Heck- even spin it with "Saying sorry is something very Canadian, so here is something else very Canadian to make it up to you."
Worst case is everything is quickly forgotten. Best case he gets a commercial gig for Tim Hortons.
However, if he really is a jerk, something like apologizing would never occur to him.
|