I find that there are a lot of people in the surrounding cities who don't have a passion for hockey at all. Many people (especially recent immigrants) just casually follow hockey, but go crazy whenever soccer is on. The new team should be able to do a better job at targeting those fans by actually offering them the chance to get tickets.
I had to organize a company leafs ticket raffle, but it was for the privilege of paying a ridiculous amount for mediocre seats. That is pretty much the only way to get tickets since nearly all seats are season ticket holder seats.
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