As was mentioned by others, cup or no cup for the Leafs (and I know which one I'm betting on) there'd still probably be a lot of fans willing to take on the new team.
Younger fans for one, fans disgruntled with the expense of Leafs games for two, and fans in the TO area, who dislike the Leafs for some hockey rivalry reason, who don't have an official team yet, or can be easily swayed from their current team because they don't get to see them live.
Gary is just playing it safe with MLSE right now, and that's not wrong.
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