Quote:
Originally Posted by Resolute 14
Teams don't need advertising to survive the same way you don't need another credit card with a $10,000 limit to survive. In the end, you survive by spending within your means. In the NHL, that requires a salary cap. As UKFlames notes, for UEFA, that means rules requiring teams to avoid operating at a loss.
In both cases, jersey sponsorships is about the ability to buy bigger and better toys (players), not survival.
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You are right, this does not come down to making the owners richer, it is about creating more spending power to get new players, of which the top ones are now requiring massive amounts of cash to buy. I prefer the NHL model where it has to be players for players (or picks but they don't have a draft in soccer) rather than cash, as that system creates a haves and have nots situation. Man UTD is a massive worldwide brand, to be their main sponsor costs millions of pounds but someone like Sunderland, not so big, so the sponsorship is less, giving them less to spend on top players and less chance to compete.
Anyway that is derailing the thread, I think this will arrive eventually and come in slowly with a couple of ads at first, slowly getting more prominent.