Quote:
Originally Posted by driveway
I'm stealing this point from Jeff Marek, but I think it's a good one. The people who are going to start pushing for advertising on uniforms will be the player's union. They're tired of giving up 15% in escrow, ads on uniforms will go into Hockey Related Revenue, and go a significant way towards reducing the amount of money players have to give up.
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If Marek and/or the PA thinks this will make a difference in the escrow, they are deluded. The players's 50% share represents the midpoint of the cap, not the top or bottom. The only thing that is going to reduce escrow payments in the long term is to bring the median payrolls closer to the midpoint. Adding new revenue streams will not accomplish this as the cap, midpoint and floor will inevitably rise to match.
Ultimately, I agree that the players union will want this, because it means another $60 million in their pockets.