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Originally Posted by troutman
If this increases revenues, does the NHL owe it to the players to do it? Or to fans, if it could keep ticket costs down?
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lol. I'm sure you already know how ridiculous that question is.
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Do they have a duty to tradition to keep uniforms from becoming ugly?
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Yes, they do.
And given Westhead's article clearly notes that estimated $120 million a year comes from the idea of putting a corporate logo "front and centre", it is heavily implied that the intent is to ultimately go with soccer-style kits that demote the team itself to a tiny little thumbnail buried under whatever corporate entity the team sold out to.
While I am sure many would get used to it eventually, I will never buy a jersey celebrating the Calgary Scotiabanks.