09-17-2014, 11:14 AM
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#1
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Unfrozen Caveman Lawyer
Join Date: Oct 2002
Location: Crowsnest Pass
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Nhl says no to jersey ads - and $120m windfall
http://www.tsn.ca/nhl/story/?id=461971
The NHL has once again said no - for the time being - to selling prime space on team jerseys to sponsors, a move the league estimates would generate at least $120 million.
During a recent meeting of NHL team presidents in New York, league officials estimated they might raise $4 million per team by allowing corporate sponsors to put their logos front and centre on jerseys, a person familiar with the matter told TSN.
"Gary (Bettman) and owners like the money, but they don't want to be first out of the box with this in North America," the person told TSN. "They'll wait for the NBA or baseball to do it and then be second or third."
Sports marketing experts say a corporate presence on NHL jerseys is inevitable.
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