In a society that pays dollars and time to religiously follow their favourite sports teams and to hack on other people's sports teams, are you really suprised the same kind of behaviour/passion exists in the tech world?
We're a highly tech focused society where we live every day with several different types of technology. The fact that there's people who love getting wrapped up in what companies are doing and how they're better than others is not odd to me at all. And I don't find it desperate/sad/etc.
FYI - I'm an iPhone user, have an iPad, run Windows 8.1 on my PCs and laptop, use VMWare and Hyper-V, and am very much waiting for the Surface 4.
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