FWIW, I don't like it. But to blame it on Canadian oligopoly behaviour? The American carriers have been doing this for years, and AC has been charging on transborder routes since everyone but WestJet does it.
I have seen too often people book on US carriers because the base fare is a few bucks cheaper, not even thinking about bag fees. So it is becoming the new reality, and either you charge or you lose out on the revenue.
To be clear, I don't like it at all. But I do understand it. And it is the Americans largely to blame, not the Canadian oligopoly.
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