I wouldn't bother with the media until you exhaust all other options. My colleague managed through a ridiculous amount of persistence to get Land Rover to take back a vehicle and give him back all his payments. His was in the shop more than half the time he owned it. Took months of borderline harassment before the owner of the dealer network phoned him directly seeking resolution. Don't accept the first thing they offer you, you shouldn't take a bath on a car because its defective.
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