I don't know why they are popular, or even if they are popular. All I do know is that they have a "No Girls (or "others") Allowed" policy, and that they are still in business. My guess is most patrons use the shop because they're good at men's cuts. However, this shop has decided to market themselves as an exclusively male barber shop, both in employees and patrons. I don't believe it's unreasonable to assume that they choose to market in this way because they believe it will increase their market share. That's what companies do.
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