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troutman · 09-04-2014, 01:47 PM

http://99u.com/workbook/31583/jonath...mplistic-ideas

There are two leading problems with the average brainstorming session, as researchers at the Kellogg School of Management explain :

In a typical six- or eight-person group, three people do 70 percent of the talking.

Early ideas tend to have disproportionate influence over the rest of the conversation.

The solution to these lop-sided meetings is brainwriting, instead of brainstorming. Thompson describes brainwriting as “the simultaneous written generation of ideas.” She breaks it down the process as such:
Step 1: Write just one sentence each. For the first five or 10 minutes of your next idea-generation meeting, every team member writes down one good idea or one proposed solution on, say, each of a small stack of index cards.

Step 2: Consider the idea, not the source. When the timer goes off, all cards are submitted anonymously and taped or thumbtacked to a wall for the whole team’s consideration.

Step 3: Put it to a blind vote. Team members signal their interest in an idea by marking it with a sticker or a Post-it note. Everyone gets a limited number of stickers and, if done right, the best ideas emerge quickly.

09-04-2014, 01:47 PM	#23
troutman Unfrozen Caveman Lawyer Join Date: Oct 2002 Location: Crowsnest Pass Exp:	http://99u.com/workbook/31583/jonath...mplistic-ideas There are two leading problems with the average brainstorming session, as researchers at the Kellogg School of Management explain : In a typical six- or eight-person group, three people do 70 percent of the talking. Early ideas tend to have disproportionate influence over the rest of the conversation. The solution to these lop-sided meetings is brainwriting, instead of brainstorming. Thompson describes brainwriting as “the simultaneous written generation of ideas.” She breaks it down the process as such: Step 1: Write just one sentence each. For the first five or 10 minutes of your next idea-generation meeting, every team member writes down one good idea or one proposed solution on, say, each of a small stack of index cards. Step 2: Consider the idea, not the source. When the timer goes off, all cards are submitted anonymously and taped or thumbtacked to a wall for the whole team’s consideration. Step 3: Put it to a blind vote. Team members signal their interest in an idea by marking it with a sticker or a Post-it note. Everyone gets a limited number of stickers and, if done right, the best ideas emerge quickly.