I see two aspects to your boss insisting you go, similar to what others have said:
1) There's been a lot of time and effort put into organizing the event, and he doesn't want that to go to waste because you changed your mind last minute.
2) You likely have a reputation already, and you not going probably reinforces it, not destroy it. I'm not saying you have a bad reputation, but likely one that's introverted/in your shell, and sometimes that comes across as not a team player which rightly or wrongly leads to a lack of trust. I think your boss is looking out for you so that you can come out of your shell, and be a trusted member of your team.
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