If people don't want to do it they shouldn't do it, its totally fair. There's no need to go into some long explanation about why. You have your reasons. And the people that have done it shouldn't act like they are some kind of humanitarian hero, and they certainly shouldn't look down on those who didn't do it. Most people on facebook that did the challenge probably still couldn't really tell you about the disease, they did it becuase it was trendy and an attention grabber. Luckily the by product of humans being lemmings in this case, is that it actually has raised a lot of money.
I generally find these sweeping trends on social media pretty annoying, and in some ways I found the ice bucket challenge annoying -- but it was effective. I even participated in it myself. If none of my nominees end up doing it that's fine too, their decision.
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A few weeks after crashing head-first into the boards (denting his helmet and being unable to move for a little while) following a hit from behind by Bob Errey, the Calgary Flames player explains:
"I was like Christ, lying on my back, with my arms outstretched, crucified"
-- Frank Musil - Early January 1994
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