The reason NHL WILL work in Vegas... Advertising dollars!
Casinos will pay a premium to have their Casino advertised on National TV in the US, Canada and Europe. Even if hotels give away the tickets for free and give incentives for those comps to actually attend the game, the advertising revenue internationally is massive.
One thing the NHL has over the other major sports is its international fan base (aside from Soccer).
With a $400Mm buy in and a serious corporate injection of advertising dollars and executive boxes..
Vegas would be very successful.
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