Further to what jaydorn is saying, it's important to note that the goal should always be better clicks, and not necessarily more clicks. If 1000 people are visiting your site per month but only 20 of them are your target audience, you'd be in a better position if you had 100 visits per month with 75 of them being your target. A lot of people pay a ton of money only to see their clicks go down and they get upset, when in fact they're sales are increasing.
Also important to keep in mind these things don't generally happen overnight. Go in with the expectation that it'll take a fair amount of time to see results. There's quite a bit of exploratory work to be done, and the work can extend beyond what you'd expect. Google rewards sites that it deems valuable, so increasing your exposure could involve rewriting web copy, optimizing your site to load better on mobile, or optimizing it to load faster.
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