The exposure all over US media would be worth it alone. The first major sport to have a team in Las Vegas.
Plus I think you could pull in so many new fans. I would think the majority of gamblers are also sports fans. Groups of guys (and girls) from all over the US go to Vegas for holidays. So now they are in LV, they see an NHL game for the first time. They like it and go back to their hometowns and support the local team. It's a win for the whole league.
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