Quote:
Originally Posted by darklord700
Thanks Rathji and Jaydorn.
BTW, what does these SEO companies/guys do that you couldn't do yourself?
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Well in short, keep up on the latest Google agorithm news and adjust their strategy/approach accordingly.
There's sort of two parts to SEO:
- Baseline, best practice stuff, that any web developer worth their salt should be doing. Proper header/paragraph tags, well formatted HTML, title tags, description tags, alt tags, etc.
- The speciality "content driven" techniques which ensure you're content and terms used are appropriate to the search results. Writing proper descriptions/copy for all pages/titles and ensuring the content being presented is relevant to the search terms being used.
The second one is really what you pay a specific SEO company for, ensuring your content/terms are up to spec, and the techniques being implemented are appropriate and up to date with the latest search engine algorithms. A good SEO company generally knows what works, what doesn't work, and what will get you penalized by the search engines.
Sorta comes down the plumber who bills a full hour for a 5 minute fix. You're not paying $130 to turn one nut, you're paying him to know what nut to turn.