Quote:
Originally Posted by nik-
I would be interested to see the growth in Tim Horton's since they started the Canadiana ads.
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I think there are a few things that led to TH's growth.
- Distribution: they blanketed the country with their stores. It used to be that you had a fair number of Robin's doughnuts, Country Style, etc competing with TH for the low end of the coffee/doughnuts market. TH really ramped up their expansion physically and pushed those guys largely out.
- Their physical expansion including placing smaller stores in gas stations - further increasing their foot print.
- Understanding their market: You can be annoyed by the Canadiana ads but they struck a chord. This is because TH new how to speak to their customers.
- Drive-thrus. We are a lazy species - ensuring that almost every location has a drive through is big.
They clearly struggle with their food offering - they've had numerous big launches and pull backs in the last decade that I'm sure cost a lot of $$$. Things that required completely new equipment to be installed - such as the hot roast beef sandwiches. So they've had some mis-steps, but they've made a lot of good moves at the same time to completely dominate an important share of their market.