I get why it would be popular in small-town Canada. In these places, it's played the role of the gathering place for local to congregate and chat. It's probably less about the food, and more about the habit and role it plays in the community. 20-30 years ago, at least the donuts were good, and people really didn't have a lot of coffee options, so I guess people just kept the habit going even though the food descended into the awful crap it is today.
Why anyone in a city with other choices would go there though...I have no idea. There's pretty much always a better option less than a block or two away.
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