Break even? At Best?
YOu think EA isn't making hand over fist with board advertisements, HUT and EASHL dlc?
Yeah, the overhead to implement those systems is costly, but I think it is absolutely foolish to believe the NHL franchise doesn't turn a tiny profit. It is likely smaller than Fifa and Madden, but that doesn't mean it isn't very profitable in its own right.
EA isn't doing this out of the goodness of their hearts. The game makes money.
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