Quote:
Originally Posted by Flash Walken
I see Big Rock actually take huge steps away from their roots, which I also view as a problem.
|
I they were I agree. They were producing new garbage beers.
That changed early in 2014:
http://www.calgaryherald.com/life/Ro...046/story.html
Quote:
“The message we are sending to consumers is after a period of I’m going to call it stasis, or slumber, the brand has re-awakened and re-discovered its roots,” said Sartor. “If you look at the roots of this brewery, the roots on which it was founded by Ed McNally, it was real simple. It’s just to brew outstanding, quality craft beer. Tolerate no compromise in the production of your product.
“One of the things I felt that had happened over a period of time is compromise started to creep into the brewery when we started brewing beers like lime beer. That was a me-too beer following the big boys. When we brewed Gopher, that was a me-too beer trying to capture the Molson Canadian market. We had no business doing that stuff. We are a craft brewer and we needed to behave like a craft brewer and we are now.”
|