[Senator Clay Davis]

The only thing that will change the name is money. Donald Sterling was a known racist for at least a decade before the was booted out of the NBA. So why was he booted when he was? Because the league was facing a player and sponsor boycott. In terms of racist things he did, the tapes of Sterling rank somewhere near the bottom of the list, but because they were the most public comments, that was the end for him.

Same applies here. Until the Redskins and the NFL start shedding money from this, nothing will change at all. Broadcasters refusing to say the name is completely irrelevant to getting the name changed. Sponsors or players boycotting or merchandise sales going in the toilet are the only path to a change here.