ALS fundraising from July 29-August 18 last year raised $1.8 million.
This year it was $15.6 million.
http://www.forbes.com/sites/dandiamo...he-dollars-go/
People that may not have otherwise donated a cent to charity this year have given.
My wife has worked providing rehab for people with ALS, and it is a nasty, nasty disease, and a quick death sentence for most.
It's hard to get annoyed by something that is working.