It is not just his lost NHL income that he is likely suing for. By all reports, he will never hold down a normal job, and he was a Harvard educated business major (I think). He can likely argue an almost as large post-NHL income has been lost. This was not some plug that, but for the NHL, would be in a Tim Horton's flogging double-doubles.
I suspect north of $10M total, split somehow between Bertie and the Nucks.
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