The ice bucket challenge. Yes I know what it's for and yes I know it's been very successful in raising money. My gear grinder isn't really in the challenge itself, it's just the sheer amount of celebrities/not really celebrities inundating all forms of media with their attempts at. Social media, online media, News channels, sports highlight shows.
It's everywhere and outside of maybe PK Subban and Paul Bissonette they're just so boring to watch/listen to. Oh yay, another person dumped water on their head, how exciting.
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