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Originally Posted by JiriHrdina
But when it does change I think it will be in response to sponsor/advertiser demands - how soon that happens is something I don't know.
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What CEO's or executives of major sponsors are going to put their jobs on the line? Really? You think Coke would leave the opening to rival Pepsi or the other way around to sponsor the biggest sport in North America? It's something that would have to be shareholder driven and money is the only thing that drives shareholders.