Quote:
Originally Posted by transplant99
The NFL does not retain any profits generated by royalties received due to the sale of Pink products. All dollars are either donated to ACS or used to pay expenses incurred to produce and promote the campaign (e.g., marketing and promotional asset costs to build awareness for the A Crucial Catch campaign, which drives people to get screened, educates others about the importance of screenings, and encourages direct donations to ACS). These costs include the production of in-stadium banners and stencils, and the purchase of on-field and sideline Pink products.
- Once production costs are covered to produce and promote the A Crucial Catch campaign, the NFL donates the full remainder of the licensees' wholesale royalties directly to ACS.
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Which amounts to essentially nothing. I suppose it was wrong to say the NFL keeps most, but very little goes to research
http://www.businessinsider.com/small...search-2013-10