http://www.roadandtrack.com/go/news/...7-popmech-synd
Basically, the car is designed to be a direct competitor with the BMW 3 Series, Audi A4, Lexus IS etc.
This is huge news and should go a long way to making this technology accessible to the masses. It also bolsters the argument that Elon Musk is the best rich guy on the planet.
I wouldn't go so far as to say I'd buy one sight unseen, but if it looks anything close to the renderings, I'll probably sign something 5 minutes afterwards.