I know a friend of a friend who was on Love It or List Vancouver. They paid $80,000 for the renovation, which was the cost of the materials. The $80,000 in labour was included for being on the show. At the end of the show they make you film both endings, and you don't know which one will be shown until it airs. I have been able to find a couple of the houses that are on the show, and both have said they were going to list it. Neither one actually hit the market, and both owners are still in the houses.
The math on these shows makes me laugh, especially the flip shows. They will say they need to sell the house before the next mortgage payment because the entire cost of the mortgage payment will eat away their profit. Some of it will, being the interest portion, but the principal portion will come back to you when you sell. I get that it's a TV show, but some basic math concepts should be taught to the producers.
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