Search for discount codes, there are a bunch of sites dedicated to compiling them all. Try as many as you can find. Some of the companies let you combine different coupons, plus there are different corporate discount codes too.
One good place to look is the Entertainment Book. So many different groups sell them as fund-raisers that it's usually easy to find someone who has one, and a lot of people don't ever use the rental car coupons, or even if they do, each rental company usually has so many coupons, that there will still be many left over. One time, I found a coupon on the Entertainment Book website that worked fine even though I didn't have that year's book.
Another thing to look out for is that you can often get a better rate for a one-week rental than one that's either shorter or longer than 7 days. I've had times where I only needed the car for about 5 days, but it was cheaper to rent it for 7.
If you are renting for less than 7 days, it can sometimes be cheaper if your rental includes a Saturday or Sunday because they'll take advantage of business travelers who have expense accounts.
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