I don't think that it is necessary to say something like that. First of all, coming up with a name isn't an easy thing, especially for a company. all he wanted was a suggestion, nothing more. Sure, this business will live and die on their personal creativity, but to create a website, logo is a lot easier than coming up with a name.
I was thinking of something like a design studio type of thing... not that its a studio or anything but it sounds kinda cool... I know its not short... but will be kinda easy to remember... something like Raven design studio...
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