As far as the new kits, what more can you say of the CSA? Lines up perfectly with that organization.
Umbro hasn't been relevant for a decade and a half or more, even with Nike buying them for 4 or 5 years then dumping them off. Here's a list of the other national teams they outfit. I'm guessing some family member/business acquaintance of someone higher up in the CSA was a Umbro rep, and owed a favour or two. Look at these powerhouses (source, Wikipedia):
Azerbaijan
Botswana
Canada
Greenland
Guatemala
Republic of Ireland (Since 1994 - at least 2020)
Malawi (Since 2014)
Norway
Peru
Sápmi
Tajikistan
Tunisia (Since 2014)
Turkmenistan
Serbia (Since 2014)
And out of 62 European clubs, only 4 are in their native England.
As far as player retention, as soon as the CSA gets out of its own way and there are strong leaders throughout, and a strong manager, and the results start to go forward with the MNT, players will want to be part of that. The CSA is far too political and fractured, and gives zero reason right now for players, who have choices, to believe that anything is changing with all the BS until that change happens.
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