^This is the way you talk to children.
When you talk to adults, who are capable of rational thought, you need to be reasonable. Anyone in management or the coaching staff trying to tell any player, or any other player trying to tell another player that the goal is the playoffs would immediately lose credibility.
A much more reasonable expectation is to make other team's lives hell. Approach the season with the mentality of 'we don't have the best roster, we aren't going to be there at the end of the year, but you are going to hate every second you spend in our building and loathe the time we spend in yours. And in a couple of years it's going to get even worse, because you're going to hate it and we're going to be better than you.'
Play for the logo? What the hell kind of dumb platitude is that? Play because it's your job. Go to work.
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