If this has any of thinnest chances of coming true, the CSA better be on the phone tomorrow to both FIFA to lobby for this further, and, to any and all sponsors of the Women's World Cup, and start lining up Canadian corporate sponsors for the Men's.
First, calls to the sponsors for the WWC, and to line up new ones, to get the funding right away to bring grass in and not play on turf for the WWC next year. That sort of initiative of bringing grass in would go a long way to show the commitment that the CSA has to put on a proper World Cup (yes, I know FIFA has already allowed it, and they're far from the most reasonable organization) and will do what it takes.
Next, to get more sponsors lined up for the Women's WC, and the Men's bid, to show FIFA that Canada would have a lot of backing and support. Smarter by the CSA would lock in new sponsors who want to the Men's World Cup sponsorship, to force them to commit to the Women's World Cup as well.
Canada having a few venues (two venues is fine, even more is gravy) would be great...but that's a means to an end, as the biggest benefit from a co-hosted WC would be that Canada would automatically qualify.
Canada automatically being in the WC would be the one of the biggest moments in Canadian sports. Obviously this would be the biggest event in this country since the 2010 Olympics. Canada being in the World Cup automatically means probably $30+ million to the CSA in their share of world wide TV rights.
Now, the CSA will piss away and mismanage that money within a few years, but it would be fantastic for soccer in the country no matter what, giving the whole program down to the grass roots a forced kick start (or kick in the ass, take your pick) and would be a great couple weeks while Team Canada is still in it (or, 2 matches) and the month as a whole.
Whatever it takes for the CSA, or if much better run private corporations or (yes, even a better run government compared to the CSA) the government have ability to make this happen, it should be pursued, full stop, ASAP.
Last edited by browna; 06-26-2014 at 09:25 PM.
|