Americans dont like soccer because of its lack of scoring and their short attention span, even the NHL needed to try and increase goal scoring to improve popularity.
With more exposure to soccer on TV they will start to view it more regularly but with this arises the other issue. TV companies don't like soccer because you can't sell commercial time it's a 2 hour game with the only place for commercials being at the half, limited commercial sales = limited money making in comparison to other major sports on TV.
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