I think that Zods attack is what will bring these heroes out of the wood work. Part of your speculation is already rumoured. Everyone sits on Marvel like they are gods, outside of Ironman 1 (which was good) and Cap 2 (which was really good) which stand alone Marvel film was actually a good movie? They were all entertaining and I enjoyed them all, but none of them were good movies. If anything they were just proof that at this point any half ass planned solo movie can make you a boat load of money (except one about a green guy in space I guess : ). Why wouldn't WB want to cash in on this? They are trying a new model, just because Marvel did it their way doesn't mean DC can't do it a different way.
If people didn't like Man of Steel then they won't like the rest of these movies as a result and should probably just save their 15 bucks. But you should go back and watch Cap 1, Thor 1 and 2, Ironman 2 and 3, both Hulks and tell me those are good movies, lol.
Doesn't really matter anyway since none of them will be able to compete with what X-Men did.. even if the numbers don't show it.
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"In brightest day, in blackest night / No evil shall escape my sight / Let those who worship evil's might / Beware my power, Green Lantern's light!"
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